Mayonnaise better than butter? India’s Amul says not

Mayonnaise better than butter? India’s Amul says not

A spat has arisen between two leading food giants in India over the use of certain advertising that portrays mayonnaise as being better than butter.

To Know more, Click on this link:

http://www.foodnavigator-asia.com/Policy/Mayonnaise-better-than-butter-India-s-Amul-says-not

Hindustan Unilever (HUL) has just launched Kissan Creamy Spread in three flavours

HUL, Heinz lead growing interest in food spreads

Food companies are increasingly focusing attention on the emerging category of spreads. Pegged at Rs 1,000 crore annually, the category — which includes mayonnaise, sauces, ketchups and sandwich spreads — is growing at 15-20 per cent per annum.

While ketchups and sauces are not new to the Indian consumer, products such as mayonnaise and sandwich spreads are. Hindustan Unilever (HUL) has just launched Kissan Creamy Spread in three flavours. Billed as an alternative to butter, the product is priced at Rs 26 for 100g and Rs 62 for 250 g according to industry sources.

HUL's moves come in the wake of initiatives undertaken by rivals such as Heinz. Two months earlier, Heinz launched a mayonnaise in the marketplace, in addition to a chutney-based dip. According to channel sources, the mayonnaise costs around Rs 70-75 for 280g.

FieldFresh Foods, a joint venture between Bharti and Del Monte Pacific, is likely to launch mayonnaise and mayonnaise-based products in the retail market in the next few months, according to the firm's business head, Yogesh Bellani. "The category is being led by innovations on the institutional side," explains Bellani. "Out-of-home consumption is growing. And, thanks to this trend, quick service restaurants and other dining outlets are offering more of these products as part of their menu. So, people are developing a taste for them. This, in turn, is fuelling retail consumption."
At the moment, FieldFresh offers its mayonnaise and mayonnaise-based products to the institutional segment only. By some estimates, the institutional segment constitutes about 60 per cent of the Rs 1,000-crore category. "But the retail segment definitely shows promise," says Bellani.
This point is endorsed by incumbents such as Fun Foods, acquired three years before by Dr Oetker, the Germany-based foods major. "We have a strong foothold in mayonnaise and mayonnaise-based products in India, and we see that consumption for it at the retail level is growing," says Oliver Mirza, managing director, Fun Foods.
The latter also supplies its products to the institutional segment, but the focus, says Mirza, remains on the retail segment. Another driver of the spreads category in India, say experts, is modern trade and high-end general trade, where retailers are open to the idea of keeping products beyond the core items of grocery and other essentials. "This is part of the increased awareness of international food habits," says Mirza.
Higher disposable incomes are also driving consumption at the retail level, he adds.

Dr. Oetker Funfoods unveils its new range of Italian sauces in Delhi & NCR

Dr. Oetker Funfoods unveils its new range of Italian sauces in Delhi & NCR
Delhi & NCR, June 2011: Dr. Oetker Funfoods, a leading manufacturer of branded packaged food products with focus on European cuisines unveils its newly launched Italian Pasta Sauces in Delhi & NCR. Dr. Oetker Funfoods is the market leader for mayonnaise, spreads and dressings (Source: Data Monitor Report March 2011)

The Italian sauces have been launched by Dr. Oetker Funfoods given the growing popularity of the cuisine as borne out by the mushrooming of Italian restaurants1 and QSRs2 in Delhi & NCR. “With developing taste buds and people increasingly experimenting with global cuisines, eating Italian food is no longer confined to dining out. Cooking exotic but easy-to-prepare dishes at home is now widely prevalent in Delhi & NCR too as in the rest of the country. Dr. Oetker Funfoods with its newly launched range of Pasta Sauces endeavors to appeal to this population in Delhi & NCR. Preliminary taste tests conducted, indicate great response, with people unable to resist the delicious and lip smacking taste of pastas and spaghettis prepared with Dr. Oetker Funfoods Pasta Sauces!” said Mr. Oliver Mirza, Managing Director, Dr. Oetker Funfoods.
The extended Italian range consists of:

• Arrabbiata Pasta Sauce – A Hot & Spicy Italian Classic, great with Penne Pasta.
• Marinara Pasta Sauce – A Mild & Tangy Red Sauce originating in Naples.
• Pesto Verde Pasta Sauce – The famous sauce from Genova (with 31% fresh handpicked Basil). 
• Pesto Rosso Pasta Sauce – An Italian masterpiece fashioned from sun ripened tomatoes and Italian olive oil for a zesty dish.
• Aglio Olio Pasta Sauce – Loaded with Garlic and Pepperoncini to go with thin spaghetti (spaghettini). 

1. Travertino, Indijoe, Azzurro Kitchen, Café Ballet, Latitude, Palm Groove Café, Kaffiia, Diva, Smoke House Grill etc.
2. Pizza Hut & Café Coffee Day promoting Tuscani Pizza and Pesto sandwiches respectively

The newly launched Italian range is available across different Modern Retail stores as well as all leading convenience stores in popular markets, shopping centers and residential and commercial hubs in Delhi & NCR.
Dr. Oetker Funfoods already has two sauces under its Italian Cuisine - namely Pasta & Pizza Sauce and Pizza Topping - which have been widely relished by consumers. The soft launch of the Italian range was first done in Delhi during the 50-years celebration of the German School with a tasting session targeting the end consumers followed by its launch in Mumbai at this year’s Food Forum, the largest congregation of food industry captains, for the retail trade. Delhi & NCR is now the next important destination of this launch roll-out, given the immense potential of the market and the aspirational food habits of the people in the state. Many of the products from Dr. Oetker Funfoods are aimed at the youth, young adults, working population and homemakers.
It is said that Pasta is a staple of Italian cooking and hence Dr. Oetker Funfoods Italian collection of sauces has the taste and flavor reminiscent of pasta dishes from popular Italian Trattorias. Each product has been developed to give a unique taste and flavor. The irresistible Arrabbiata Pasta Sauce is Hot & Spicy while the Marinara Pasta Sauce is Mild & Tangy – just what kids would love. The Pesto Verde Pasta Sauce has 31% handpicked Basil leaves for a refreshing taste, while the Pesto Rosso Pasta Sauce is zesty and can also be applied on toasted bread for a yummy Bruschetta. The Aglio Olio Pasta Sauce is an Italian favorite and mixes well with thin Spaghetti.

"All pasta sauces are 100% Vegetarian and have zero trans fat and are within the range of Rs.99 to Rs.159.The Italian Sauces help serve up mouthwatering Italian cuisine at affordable prices. Each product has been chosen and made from authentic Italian spices and herbs to create the ambience of dining out in Italy right in your home,” said Mr. Mirza.

He added, “Delhi & NCR is the hub of food aficionados and we are confident that this new range of Italian Sauces by Dr. Oetker Funfoods will be able to carve out a niche amongst them. Moreover, accessibility and affordability would help these products gain significant market share within a reasonable timeframe. Currently we want to focus on our customer connect, but going forward our customers in Delhi & NCR can expect several more, new exciting products from us. Our efforts towards achieving this are already underway.”

Rebranding of Funfoods Products

Dr. Oetker takes complete control of Funfoods Pvt. Ltd.!

Dr. Oetker unveils the new look for Fundoods range
The idea is to re-invigorate the brand and also introduce consumers to the Dr. Oetker brand. The changes have been in the label design and in some key products on the bottle shape also to give the products a contemporary look.
Accompanied with delicious food shots the new designs create a yummy mouth watering appeal with strong points mentioned on the label thereby helping the consumers to make an instant decision in favour of our products vis-à-vis the competition. The bottle shape on Mayonnaise range has been altered from the round to an oval jar and in the Spreads & Dips to a more appealing rectangle jar which makes it more appealing to the eye. On the back label of each product is information about what the product is and what it can do for you. The main image on the front shows the major or the most common usage possible and the back helps you extend your family’s palate options.
The new packaging can be found countrywide across the stores now.

Indian Fast Food Market Analysis by RNCOS

With the rapidly growing middle class population and changing lifestyle, India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is growing at an annual rate of 25-30%. Almost all the world’s big fast food brands have succeeded in making their presence felt in the country and most of them are posting appreciable growth.

Consequently, all the popular fast food chains have chalked out massive plans for expanding their business and presence throughout the country. Foreign fast food chains are aggressively increasing their presence in the country. For instance, Domino’s has planned to open 60-65 outlets every year for the next three years (2010-2012) while Yum Brands Inc is also preparing for massive expansion across the country with plans to open 1000 fast food outlets by 2015.

According to our new research report “Indian Fast Food Market Analysis”, although the market has witnessed robust growth over the past couple of years, it remains largely underpenetrated and concentrated in metropolitan cities. However, there is a large room for growth in untapped tier-II and tier-III cities. Therefore, the future of the Indian fast food industry lies in tier-II and tier-III cities. Owing to this, major fast food retailers are on the way to market their brands by using different marketing strategies such as campaigns and putting up billboards in tier 2 and tier 3 cities.

The report provides an extensive research and objective analysis of the fast expanding Indian fast food market. The report analyzes all the vital industry trends and possible growth areas for future expansion. It also analyzes important driving forces in detail, which will help clients to understand the market better.

Moreover, we have identified the important players operating in the sector and have made a separate chapter which talks about their business expansion plans in detail. Most importantly, the report features forecast for fast food sales in the country. The forecast is based on the correlation between past market growth and growth in base drivers such as middle class, urbanization, cultural shift and lifestyle changes.

For more information, visit: http://www.rncos.com/Market-Analysis-Reports/Indian-Fast-Food-Market-Analysis-IM264.htm

AAHAR 27th International Food & Hospitality Fair

AAHAR 27th International Food & Hospitality Fair @Pragati Maidan, New Delhi
27th International Exhibition for Food, Food Processing, Hotel and Restaurant Equipment & Supplies
March 12— 16, 2012, New Delhi 
For Further Details, Please Visit http://www.aaharinternationalfair.com/

Click to see --->  Available Stall

Please Note : Hall No. 15(New hall) open for booking exclusively for kitchen equipments, kitchen accessories & kitchen displays.

A premier Exhibition divided into two independent shows viz.'FOOD INDIA' covering food,processed foods sector and HOSPITALITY INDIA representing Hotel & restaurant , Bakery & confectionery equipment and supplies. Aahar has been recognized as one of the leading events of its kind in Asia.

Aahar series of fairs have been playing a significant role not only in bringing together the potential business partners from India and abroad but also Providing a platform for implementing Government schemes for infrastructural development like establishing food parks, packaging and value- added centres, integrated cold-chain facility, irradiates and modernized abattoir. It also offers a reliable and time tested forum for B to B transactions, exploration of joint ventures and technological up-gradation and sourcing opportunities.

Aahar 2012 will thus offer a segmentised platform for showcasing the developments and progress achieved in the processed food and hospitality sectors; through ambit of display covering products, technologies and services, and the scope embodied by them for investment and tech. up- gradation.

The Fair is being organized with the support of the Ministry of Food Processing Industries, Government of India, Agricultural and Processed Food Products Export Development Authority (APEDA) and Co-Associates of Resource companies for the Hospitality Industry of India (ARCHII), New Delhi, AIl India Food Processors’ Association, New Delhi and Hotel and Restaurant Equipment Manufacturers Association of India (HOTREMAI).

Supported By
Ministry of Food Processing Industres (Govt. Of India) & Agricultural & Processed Food Products Export Development Authority (APEDA)

Co-Associates
Association of Resource Companies for the Hospitality Industry of india (ARCHII). Hotel & Restaurant Equipment Manufacturers' Association of india (HOTREMAI). All India Food Processors' Association (AIFPA)

Growth Of Fast Food Chains In India

By Rohit Singh:


KFC, Pizza Hut and Domino’s are just three examples of the many fast food chains operating in India. In the past few years, the food sector has taken a huge leap as far as the growth of the food sector is concerned and especially in the fast food segment. Every corner of the street today has stalls or shops, small or big, operating and growing.

As far as the huge food chains are concerned, they basically operate in malls in big cities or metropolitan cities whereas in smaller cities like Lucknow, Jaipur, etc. they not only operate in malls but they have actually opened up as dine in restaurants. “It wouldn’t make sense if we positioned ourselves merely as a convenience, delivery brand,” explains Ajay Kaul, MD, Domino’s India. Taking a cue from McDonald’s runaway success of Rs 20 burgers and Rs 7 ice-cream cones, Pizza Hut too introduced a heavily Indianized menu with prices starting as low as Rs 75.

Home delivery is another system which has started spreading branches in India with the facility being made available at the speed of order delivery in half an hour. Nearly 65% of Domino’s revenues come from home deliveries and the segments dominance is expected to continue. “As our urban life continues to get busier, home deliveries will become more popular. But in smaller markets dine-in will drive growth,” adds Ajay Kaul. All the major MNC fast food chains such as McDonald’s, Yum! (which owns the KFC and Pizza Hut brands), and Domino’s are fast changing their stripes and business models in India.

Such chains are targeting not only the non-vegetarians but also the vegetarians; earlier there was nothing to allure them at places like KFC. But things changed accordingly.

“We found that the vegetarians in such groups were always finicky and as a result had the veto power to decide where they should eat. We want KFC to appeal to everybody. Vegetarians and non-vegetarians,” says Arvind Mediratta, chief marketing officer, Yum Brands India. Although KFC still gets just about 15% of its revenues selling vegetarian items, it has significantly increased the number of veg offerings on its menu.

Thus, the tremendous growth of such sectors do make one wonder whether there will be a point when pizzas and burgers take over the rest of the Indian cuisines (including quick snacks) or is it just that we are too busy to ape our western counterparts and satisfy ourselves with the feeling that even we have an international taste that makes us at par with the rest of the crowd. There is actually nothing wrong with having “International taste” but as wise people always say “One should never forget one’s roots and should always go for a reality check time and again”.

Source